Brand Deals

3 articles in Brand Deals

Brand Deals

When a $1 Million Deal Goes Sideways: The Khaby Lame-Skechers Contract That Every Creator Should Read

How a leaked influencer agreement reveals the hidden risks of big-money brand partnerships—and what you need to know before signing your next deal.

2026-02-0121 min read

Brand Deals

Why Influencer Marketing Now Commands 25-30% of Brand Budgets

Brands shift major marketing spend to creator partnerships as traditional media and paid social deliver diminishing returns, while improved attribution and always-on relationships drive measurable ROI.

2026-01-225 min read

Brand Deals

Brand Deal Alert: How to Negotiate Fair Rates in 2026

Updated rate cards and negotiation tactics as brands increase creator marketing budgets by 40% year-over-year.

2026-01-147 min read