4 articles in Brand Deals
The most significant pricing shift in influencer marketing right now is happening quietly, between brand-side measurement teams and the creators who can answer their questions. Here's what's driving it and what it means for both sides.
How a leaked influencer agreement reveals the hidden risks of big-money brand partnerships—and what you need to know before signing your next deal.
Brands shift major marketing spend to creator partnerships as traditional media and paid social deliver diminishing returns, while improved attribution and always-on relationships drive measurable ROI.
Updated rate cards and negotiation tactics as brands increase creator marketing budgets by 40% year-over-year.