14 articles in Brand Deals
YouTube now counts a public view from the first frame rather than after roughly 30 seconds of watch time. Analysis of more than 75,000 videos by creator ad platform Agentio finds public counts now overstate engaged views by 40 percent, and the gap is worst on the smallest channels.
The Most Dangerous Games hits shelves September 1, 2026, with a Target exclusive, four-channel pre-order, and Harper Collins behind it. For creators thinking about IP expansion, the structure of this deal is the lesson.
Meta launched a 3-silhouette Meta Glasses line on June 23, 2026, with a $299 starting price and a slim oval Meta Glasses by Kylie SKU created with Kylie Jenner. The deal structure is the lesson for creators thinking about hardware collaborations.
A practical framework for selecting influencers that convert: tier strategy, vetting hacks, the blended model, and the common mistakes that burn budget.
Adobe, SAP, GE, Okta, and Cisco show how B2B influencer marketing drives real pipeline — the campaigns, the numbers, and the lessons.
SafeBets paid presenting-sponsor money for IMCX 2026 to put itself in front of creator-economy decision-makers. The platform is pitching itself as the ethical alternative inside a category regulators increasingly treat as disguised gambling.
The Sommer Ray-co-founded ingestible beauty brand has been acquired by Healthy Extracts in a deal that values the brand around $20M — with a 4,400-location CVS rollout already on the calendar.
Khloé Kardashian's protein snack brand pulled a $15M round led by K5 Global with Serena Ventures, WME, Shrug Capital, and Springdale Ventures — and walked into Target, Walmart, and Starbucks in roughly a year.
The Hell's Kitchen host's first packaged-goods launch is a seven-SKU premium olive oil line built with the Soho House wine team — and a case study in why the smartest celebrity brands no longer carry the celebrity's name.
Procurement teams at major advertisers are now running parallel line items for virtual influencers — and the AI persona quote is becoming the negotiating floor against human creator rates.
The most significant pricing shift in influencer marketing right now is happening quietly, between brand-side measurement teams and the creators who can answer their questions. Here's what's driving it and what it means for both sides.
How a leaked influencer agreement reveals the hidden risks of big-money brand partnerships—and what you need to know before signing your next deal.
Brands shift major marketing spend to creator partnerships as traditional media and paid social deliver diminishing returns, while improved attribution and always-on relationships drive measurable ROI.
Updated rate cards and negotiation tactics as brands increase creator marketing budgets by 40% year-over-year.