Brand Deals

11 articles in Brand Deals

Brand Deals

B2B Influencer Marketing Works: The Case Studies That Prove It

Adobe, SAP, GE, Okta, and Cisco show how B2B influencer marketing drives real pipeline — the campaigns, the numbers, and the lessons.

2026-06-198 min read

Brand Deals

How to Choose the Right Influencers: Micro vs. Macro, the Blended Approach, and the Mistakes That Waste Budget

A practical framework for selecting influencers that convert: tier strategy, vetting hacks, the blended model, and the common mistakes that burn budget.

2026-06-197 min read

Brand Deals

The Prediction-Market Category Just Made Its First Real Creator-Economy Play. SafeBets at IMCX 2026 Is What Distribution Looks Like at $63.5B.

SafeBets paid presenting-sponsor money for IMCX 2026 to put itself in front of creator-economy decision-makers. The platform is pitching itself as the ethical alternative inside a category regulators increasingly treat as disguised gambling.

2026-06-168 min read

Brand Deals

Khloud Raises $15M as Protein Snacks Become the CPG Category Every Celebrity Founder Wants In On

Khloé Kardashian's protein snack brand pulled a $15M round led by K5 Global with Serena Ventures, WME, Shrug Capital, and Springdale Ventures — and walked into Target, Walmart, and Starbucks in roughly a year.

2026-05-287 min read

Brand Deals

Imaraïs Beauty Sells to Healthy Extracts at ~$20M as Ingestible Beauty Becomes a Real Acquisition Lane

The Sommer Ray-co-founded ingestible beauty brand has been acquired by Healthy Extracts in a deal that values the brand around $20M — with a 4,400-location CVS rollout already on the calendar.

2026-05-287 min read

Brand Deals

Gordon Ramsay's Krude Bets That a Chef-Named Olive Oil Can Take the Premium EVOO Category Out of Bottle-Cap Branding

The Hell's Kitchen host's first packaged-goods launch is a seven-SKU premium olive oil line built with the Soho House wine team — and a case study in why the smartest celebrity brands no longer carry the celebrity's name.

2026-05-287 min read

Brand Deals

Brands Are Splitting Creator Budgets Between Humans and AI Personas. The Pricing Floor Just Cracked.

Procurement teams at major advertisers are now running parallel line items for virtual influencers — and the AI persona quote is becoming the negotiating floor against human creator rates.

2026-05-227 min read

Brand Deals

The 2-3x ROI Premium: Creators Who Can Prove Performance Are Pricing Out Flat-Fee Deals

The most significant pricing shift in influencer marketing right now is happening quietly, between brand-side measurement teams and the creators who can answer their questions. Here's what's driving it and what it means for both sides.

2026-05-017 min read

Brand Deals

When a $1 Million Deal Goes Sideways: The Khaby Lame-Skechers Contract That Every Creator Should Read

How a leaked influencer agreement reveals the hidden risks of big-money brand partnerships—and what you need to know before signing your next deal.

2026-02-0121 min read

Brand Deals

Why Influencer Marketing Now Commands 25-30% of Brand Budgets

Brands shift major marketing spend to creator partnerships as traditional media and paid social deliver diminishing returns, while improved attribution and always-on relationships drive measurable ROI.

2026-01-225 min read

Brand Deals

Brand Deal Alert: How to Negotiate Fair Rates in 2026

Updated rate cards and negotiation tactics as brands increase creator marketing budgets by 40% year-over-year.

2026-01-147 min read