Marketing

3 articles in Marketing

Marketing

Best UGC Practices for Brands in 2026: Should You Use AI, and Must You Disclose It?

User-generated content still converts better than polished brand ads, but the rules changed underneath it. Here is how to run UGC in 2026, when to use AI, and exactly what the law now requires you to disclose.

2026-07-307 min read

Marketing

Why Brands Keep Betting on Podcast Ads, and When That Bet Actually Pays Off

Host-read podcast ads convert better than almost anything else in media, but only under specific conditions. Here is why brands love the channel, whether it truly works, and the BetterHelp case that shows exactly when it does.

2026-07-306 min

Marketing

Influencer Marketing Is Quietly Taking a Larger Share of Brand Budgets

Influencer marketing is moving from experimental spend to a core budget line—and the shift is permanent.

2026-01-166 min read