8 articles in Regulation
Kourtney Kardashian Barker's wellness brand Lemme faces a California class-action lawsuit alleging deceptive marketing on its GLP-1 Daily supplement. The suit is the latest signal that creator-led brands are now held to the same advertising standards as pharma and CPG.
New York's S.8420-A becomes the first US law to require advertisers to disclose AI-generated humans in ads. It takes effect June 9, 2026 — six days from now — and brands running paid media don't have months to prepare. They have days.
When the FTC sent its Western Region Director, Maricela Segura, to walk creators and brands through influencer disclosure rules at IMCX in Los Angeles, the room got quiet. The rules haven't moved much since. The enforcement has.
Misclassification arguments are migrating from rideshare to platforms — and the legal answer determines whether the creator economy is a labor market or a marketplace.
The U.S. Creator Certification Program is betting that voluntary compliance training can outrun the FTC. Whether creators actually sign up will determine if self-regulation has a future in influencer marketing.
Updated requirements mandate clear disclosure of all material connections including payments, free products, affiliate links, ambassadorships, gifts, and investments across all platforms and content formats.
Updated regulations, enforcement actions, and best practices for sponsored content disclosure as regulators intensify scrutiny of influencer marketing.
Growing movement seeks platform accountability, fair pay structures, and collective bargaining power for digital creators.