4 articles in Regulation
The U.S. Creator Certification Program is betting that voluntary compliance training can outrun the FTC. Whether creators actually sign up will determine if self-regulation has a future in influencer marketing.
Updated requirements mandate clear disclosure of all material connections including payments, free products, affiliate links, ambassadorships, gifts, and investments across all platforms and content formats.
Updated regulations, enforcement actions, and best practices for sponsored content disclosure as regulators intensify scrutiny of influencer marketing.
Growing movement seeks platform accountability, fair pay structures, and collective bargaining power for digital creators.