Intelligence for the business of creators
The leading publication on creator monetization, influencer marketing, creator-led brands, platform shifts, acquisitions, and regulation.
Weekly intelligence on the business of creators. Free.
The acquisition gives Spotify the most comprehensive podcast metadata database in the industry. The plan: a universal creator ID that tracks hosts, guests, and show performance across every platform.
Oct 8, 2026
New hiring data from 12 creator economy recruitment firms shows a widening gap between AI-fluent creator operators and traditional social media managers. The premium is 40 percent and growing.
Oct 8, 2026
Amazon opened its Creator Shop program to any creator with 1,000 followers. Three weeks in, the conversion data is beating TikTok Shop and affiliate links by a wide margin.
Oct 8, 2026
After years on the sidelines, Pinterest is making a creator economy play: a revived rewards program, an AI shopping lens, and a creator-to-commerce pipe it says will outperform affiliate links.
PlatformsOct 8, 2026
The full speaker roster is published, SafeBets is in as presenting sponsor, and a handful of exhibit booths remain on the floor. Registration closes when the doors open on October 13.
EventsOct 8, 2026
New YouTube Partner Program applicants will need 8,000 watch hours or 20 million Shorts views starting February 1, 2027. The bigger change is that every creator, including existing partners, will need 10 million Shorts views in a trailing 90 days to earn Shorts ad revenue at all.
Platform UpdatesSep 9, 2026
YouTube now counts a public view from the first frame rather than after roughly 30 seconds of watch time. Analysis of more than 75,000 videos by creator ad platform Agentio finds public counts now overstate engaged views by 40 percent, and the gap is worst on the smallest channels.
Brand DealsSep 8, 2026
Bloomberg reports YouTube is offering top creators guaranteed shares of brand-deal revenue and direct production financing to keep them off Netflix, and excluding Netflix-affiliated creators from marketing and revenue-share programs. Two weeks later Google signed MrBeast to a multiyear deal spanning Gemini, Google Health and Fitbit.
Creator DealsSep 7, 2026
The live shopping platform nearly doubled its valuation from 11.5 billion dollars, with ICONIQ, Lightspeed and Avra co-leading. It reported 8 billion dollars in 2025 GMV and says the number of sellers with more than a million dollars in lifetime sales more than doubled.
Markets & InvestingSep 5, 2026
Influencer Marketing Conference & Expo
Oct 13–15, 2026 · Los Angeles, CA
Speakers are locked. SafeBets is in as presenting sponsor. A handful of exhibit booths remain on the floor.
The Creator Economy industry gathering — where platforms, brands, agencies, and operators shaping the business of creators come together.
Register nowExhibit booths available.jpeg&w=1200&q=75)
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