Intelligence for the business of creators
The leading publication on creator monetization, influencer marketing, creator-led brands, platform shifts, acquisitions, and regulation.
Weekly intelligence on the business of creators. Free.
Three-quarters of working creators say burnout is affecting their motivation and physical health. The shift toward IRL events, community, and platform-independent income is the response, and it is changing where money flows in the category.
Jun 28, 2026
TikTok restricted AI on the creator-facing side while expanding it on the brand-facing side at Cannes Lions 2026. The contradiction is the strategy. Here is what each move means for creators, brands, and the broader AI-in-marketing arc.
Jun 28, 2026
CAA and TPG unveiled Compound Creative, a $250M holding company built to acquire and operate creator economy businesses. The structure signals where category capital is moving and which businesses become acquisition targets next.
Jun 28, 2026
Meta launched a 3-silhouette Meta Glasses line on June 23, 2026, with a $299 starting price and a slim oval Meta Glasses by Kylie SKU created with Kylie Jenner. The deal structure is the lesson for creators thinking about hardware collaborations.
Brand DealsJun 24, 2026
Forbes released its 2026 Top Creators ranking on June 23. MrBeast $300M is the headline. The actual signal is the structure of the list under him: business creators, narrative IP operators, and family content all overperforming pure entertainment.
Creator EarningsJun 24, 2026
The Most Dangerous Games hits shelves September 1, 2026, with a Target exclusive, four-channel pre-order, and Harper Collins behind it. For creators thinking about IP expansion, the structure of this deal is the lesson.
Brand DealsJun 24, 2026
Beehiiv State of Paid Newsletters 2026 shows paid subscription revenue jumped from $8M to $19M in a single year, with $35M projected by year end. The data on what is working should change how you price, pace, and pitch.
MonetizationJun 24, 2026
Adobe, SAP, GE, Okta, and Cisco show how B2B influencer marketing drives real pipeline — the campaigns, the numbers, and the lessons.
Brand DealsJun 19, 2026
A practical framework for selecting influencers that convert: tier strategy, vetting hacks, the blended model, and the common mistakes that burn budget.
Brand DealsJun 19, 2026
Influencer Marketing Conference & Expo
Oct 13–15, 2026 · Los Angeles, CA
The Creator Economy industry gathering — where platforms, brands, agencies, and operators shaping the business of creators come together.
Get your ticket